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What Cimplify does, organized by business vertical — retail, restaurants and food, services and hospitality, industry and B2B — plus the platform every business gets. Written for the agents and people who produce marketing, sales, and onboarding material.
Pulse is the feature catalogue and changelog for Cimplify: what a business actually gets when it runs on the platform, stated in benefit terms, organized the way merchants think — by the kind of business they run.
It exists so that a person or an AI agent can produce accurate marketing material — a flyer for a pharmacy, a handout for a hotel, a one-pager for a distributor — without access to the product itself. Everything on these pages is live in the product today. Each page ends with a short "Not yet" list, so material never promises what doesn't exist.
This site is about what Cimplify does. For how to set a business up — modelling products, bookings, pricing — use the Cimplify Manual.
The pages
Retail
Shops, pharmacies, boutiques, grocers, electronics dealers. Stock, batches and expiry, pricing, POS, loyalty.
Restaurants & food
Restaurants, cafés, bakeries, bars, food trucks. Kitchen display, tables, modifiers, food cost, delivery.
Services & hospitality
Salons, clinics, gyms, tutors, hotels and guesthouses. Bookings, multi-day stays, resources, memberships.
Industry & B2B
Wholesalers, distributors, manufacturers. Price lists, quotes, negotiation, payment terms, approvals.
The platform
What every business gets regardless of vertical: POS, payments, AI, messaging, finance, team, developer tools.
Changelog
What just shipped, newest first. The feed marketing automation should watch.
How to produce a flyer or handout
- Identify the business. Most businesses are a mixture — a hotel is services + food + retail; a pharmacy is retail with batch-and-expiry emphasis; a chop bar is food with a little retail.
- Fetch the matching vertical page plus the platform page. Two fetches give you everything relevant. Raw Markdown lives at
/llms/docs/<page>.mdx(for example/llms/docs/retail.mdx). - Lead with the hooks. Each vertical page has a "Flyer hooks" section — short, ready-to-adapt lines ordered by impact for that audience. Localize freely (language, currency, examples) but keep claims within what the page states.
- Respect the "Not yet" lists. If a capability appears there, it must not appear in marketing material, even softened.
Mapping common businesses to pages
| Business at the door | Vertical page | Emphasize |
|---|---|---|
| Pharmacy, chemist | Retail | Batch and expiry tracking, stock alerts, POS |
| Boutique, electronics, bookshop | Retail | Variants, auto-pricing, loyalty, online store |
| Grocer, mini-mart | Retail | Expiry, wastage, suppliers, daily takings |
| Restaurant, chop bar, café | Restaurants & food | Kitchen display, tables, modifiers, food cost |
| Bakery, food truck, caterer | Restaurants & food | Recipes, add-ons, delivery zones |
| Salon, barbershop, spa | Services & hospitality | Appointments, deposits, reminders |
| Clinic, dental, physio | Services & hospitality | Scheduling, client records, no-show protection |
| Hotel, guesthouse, hostel | Services & hospitality | Multi-day stays, rooms, guest requests |
| Gym, club, course provider | Services & hospitality | Memberships, recurring billing, access passes |
| Wholesaler, distributor | Industry & B2B | Price lists, credit terms, quotes |
| Manufacturer, workshop | Industry & B2B | Bill of materials, costing, B2B orders |
Rules for anyone writing marketing from this catalogue
- Claim only what these pages state. Do not extrapolate features, integrations, or numbers that are not written here.
- The price story: no monthly subscription — Cimplify charges 3% per transaction; you only pay when you sell. This holds in take-rate regions (including Ghana and Nigeria); some regions offer optional paid plans with extras, so never write "no subscription, ever, anywhere". If a flyer mentions AI features, note they run on a prepaid credit balance the merchant tops up and caps — don't fold them into "free".
- Write money in full, never abbreviated (GH₵1,200.00, not 1.2k).
- The product adapts its language to the business — guests, clients, patients, tenants — so flyers can and should use the audience's own words.